Affiliate Disclosure

Last Updated: 2026

Our Affiliate Relationships

The Hoy (thehoy.co.uk) is a participant in affiliate marketing programmes with various online casino operators. When you click on casino links or buttons on our website and complete a registration or make a deposit, we may earn affiliate commissions at no additional cost to you.

How We Earn Money

Our primary revenue comes from affiliate commissions paid by casino partners when users access their platforms through our referral links. We may also earn revenue through sponsored content clearly marked as such.

Editorial Independence

Affiliate commissions do not influence our editorial rankings, reviews, or recommendations. Our casino reviews, ratings, and comparisons are based on objective criteria including game selection, withdrawal speed, payment methods, security, customer support, and user experience. We maintain editorial independence and will never rank a casino higher or lower based on affiliate commission rates.

Identifying Affiliate Links

Affiliate and sponsored links on thehoy.co.uk are identified by:

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and UK Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices and honest representation of our business relationships.

Your Responsibility

We encourage you to read casino terms and conditions before registering or depositing funds. Gambling should be done responsibly. If you have concerns about problem gambling, please visit GambleAware.co.uk or National Problem Gambling Support Service.

For questions about this disclosure, please contact us at thehoy.co.uk.